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What to put on your home page
A short list for the page most visitors see first, and most leave from.
Your home page has one job: help the right visitor take the next step. Most home pages try to say everything and end up saying nothing. Here is what earns its place.
What you do, and where
One plain sentence at the top. "Family-run plumbers covering north County Dublin" beats "Welcome to our website". If someone reads nothing else, they should know whether they are in the right place.
The next step, where they can see it
Decide the one thing you most want a visitor to do: ring, ask for a quote, book, buy, visit. Put it near the top as a button, and again at the bottom of the page. On a phone, make your phone number a link that rings when tapped.
Why you
Two or three reasons a customer would pick you, said plainly: how long you have been doing it, what you are registered with, what you do that others do not. Real photos of your work, your premises or your team do more than any stock photo.
Proof
Real reviews, with the customer's permission. The names of bodies you are registered with, where they apply. Nothing invented: customers can tell.
The practical things
Opening hours, the areas you cover, your address with its Eircode, and how to get in touch. People look for these more than anything else, often in a hurry.
What to leave out
Sliders that change every few seconds, long welcome messages, and anything that makes the page slow to load on a phone. If a section does not help someone take the next step, it can go.